Helping International Investors Start and Scale UK HMO Portfolios

Dual Pillar Section (Core Operating Model)

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Data & Analytics

Clarity Through Numbers

We use data models, market comparables, and structured ROI analysis to help you avoid costly mistakes and invest with confidence.

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Cultural Intelligence

Strength Through Understanding

Our research on cultural differences between Dutch investors and UK professionals gives you an advantage where others struggle — turning miscommunication into long-term trust.


Our Data in Action

Every decision we make is grounded in data – from purchase price analysis to long-term market projections.

Here’s how our projects compare against area averages:

Price per Sqaure Metre Comparison

These insights help investors understand where value is created, how markets perform over time, and why long-term capital growth remains our guiding principle.

Why Guided Deals²

Cross-border investing is about more than money. It’s about numbers you can trust and partnerships you can understand. Guided Deals² stands apart because we operate on two pillars:

1. Data-Driven Analysis
Financial modelling of projects (10–20 year ROI)
Sensitivity testing for valuation & rental income
Loan structure comparisons (bridging vs refinance)
Data-backed sourcing at below market value

2. Cultural Intelligence
Anticipating cross-border communication gaps
Translating local practices into investor clarity
Turning cultural differences into competitive advantages


With these two combined, we provide investors with an edge that’s hard to copy.

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